As we're getting closer and closer to Christmas, more Christmas adverts are appearing on our screens. Originally, it was the appearance of the red Coca Cola trucks that started getting people excited for Christmas, but now some people don't feel like it's nearly Christmas until the John Lewis advert arrives. Because of the increasing popularity of so many adverts, we wanted to see what the most viewed Christmas adverts were and what makes them so special in modern marketing.
We created our list from the most viewed Christmas adverts on Youtube. Online video consumption is rapidly growing in popularity (which is awesome for video marketers). There are over a billion users on Youtube and on average people are watching 40 minutes of online videos on their mobile. As Christmas adverts are becoming more popular, people are turning to Youtube to instantly watch the new ads. So, we thought Youtube was the best judge to decide which are the most viewed Christmas ads of all time.
05. Sainsbury's Christmas Advert 2014 - Christmas is for sharing
Taking us back a hundred years, Sainsbury's revisits the battlefield in World War One and despite the warzone, the supermarket echoes the meaning of Christmas - Christmas is for sharing.
04. John Lewis Christmas Advert 2016 - #BusterTheBoxer
John Lewis' slogan, 'Gifts that everyone will love' fits perfectly with this ad's story of the family dog loving a present that was intended for the young daughter. Humorous and upbeat, it certainly stood out that year.
03. John Lewis Christmas Advert 2014 #MontyThePenguin
Connecting with our inner child, we see through the eyes of a boy as he wants to make his toy penguin, Monty, happy this Christmas. This ad's heartfelt and cute story telling can make any ice heart melt.
02. John Lewis Christmas Advert 2015 - #ManOnTheMoon
In 2015, John Lewis shows that even if a person is half the world away, you can still show them you're thinking about them this Christmas. Beautiful!
01. Sainsbury's Christmas Advert 2015 - Mog's Christmas Calamity - #ChristmasIsForSharing
Using a much loved children's character as the main protagonist, Mog is the victim of unfortunate events that almost sees Christmas ruined for the family. Using Sainsbury's popular message, Christmas is for sharing, Mog's antics result in families coming together over Christmas.