While many type trends favor print, there are important typography trends that impact the digital sphere as well. Without a doubt, typography has a big impact on what your consumer feels and takes away from your website or app the first time they visit. It’s clear why responsive fonts are such a huge trend: the experience readers have with a website’s usability and responsiveness could make or break their decision to buy a product. The options for web designers have exploded in the past few years—thanks in part to Google fonts—but the best designs have the same hallmarks: large families that utilize different weights and styles, adaptive characters that respond to different screen sizes and resolutions, and of course, effortless readability.
A responsive and inviting email template. Design by Spillo for ServiceAide.
Website design for a consulting agency that makes use of many weights and sizes of the same font. Design by Mithum for apis3.