In almost every aspect of design, the mid-century modern aesthetic remains very trendy—and that is absolutely no different for fonts. Why is this time period so fashionable right now? A popular theory says millennials, like every generation before them, reject their parents’ style in favor of the one their grandparents embraced. Whatever the reason, from Monotype’s Wolpe collection (inspired by legendary calligrapher and designer Berthold Wolpe) to loopy scripts and low slung sans-serifs, you can’t go far without stumbling on some gorgeous fonts and stylings that seem to have been plucked directly from the post-WWII era.
Delightful mid-century font designed by Dustin Lee. Via Creative Market.
2018 re-release of T.S. Eliot’s poems that looks appropriately vintage. Via Amazon.
Deliciously refined logo for a pizza company. Design by Arda for Staglio.
Bubbly branding for a mid-century soda company. Design by thisisremedy for Whistler Bottling Co.
Courtesy of www.99designs.co.uk