Some fonts are not meant to be workhorses. They may be downright unreadable for long paragraphs of text but can become a work of art when used as display fonts. Particularly powerful when used in advertising (like on posters or flyers), these fonts are custom-designed and crafted for one particular use. For good reason: the loopy, creamy letters on the “Melt like an ice cream” design could entice any passerby to stop and take a closer look.
Incredible and delicious ice cream design. Via Jenifer Blanco Monzón on Behance.
Website design for a fashion photographer designed by Ana Mirats. Via Behance.
Adorable “tolmis polpas” packaging design. Design by Martis Lupus.
Experimental display typeface by Masaomi Fujita. Via Behance.
Courtesy of www.99designs.co.uk